300 Pieces Of Content, Only 10 Used, £1,000 For 19 Million Views | Ben Woollams

Gordon Glenister sits down with Ben Woollams, CEO and Founder of TrueRights, to discuss the crisis in digital rights across the creator economy.

In this episode, Ben reveals how brands are overpaying for content they never use, while creators are being underpaid for content that drives millions of impressions. From his journey at Influencer.com to founding TrueRights, Ben breaks down why 6 out of 10 campaigns breach creator rights and what needs to change.

Topics covered:
∙ What usage rights actually mean for creators and brands
∙ The Unilever case study that sparked TrueRights
∙ How TikTok’s AI tool Symphony is changing the game
∙ The future of digital rights and AI licensing

Guest: Ben Woollams
CEO and Founder, TrueRights
LinkedIn: https://www.linkedin.com/in/benjamin-woollams-06a5329b/
Website: truerights.com

Host: Gordon Glenister
Founder and Chairman, Influence Global
Follow Influence Global:
Instagram: @influenceglobal_
LinkedIn: https://www.linkedin.com/company/influenceglobal1/

Follow Gordon:

Linkedin: https://www.linkedin.com/in/gordonmichaelglenister/

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