This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog – Bear Essentials: You Can’t Personalize What You Don’t Understand

 They discuss: 

• Audience segmentation beyond job titles

• Building and operationalizing personas

• The role of AI and content in marketing

• Customer journey mapping and needs analysis

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. 

This week, Ian and Robert discuss Robert’s latest article in his Rose Tinted Glasses column on the Content Marketing Institute blog: The Career Hedge: Why Even Your ‘Satisfied’ Employees Are Running an Exit Strategy

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Cathy McKnight on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Bear Essentials: You Can’t Personalize What You Don’t Understand

• The Career Hedge: Why Even Your ‘Satisfied’ Employees Are Running an Exit Strategy

• Robert’s podcast: This Old Marketing 

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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