The policies are clear and well communicated. The guardrails are firmly established. Every last employee has been trained. And someone in your organization still releases a public document riddled with AI-generated errors. What went wrong has nothing to do with technology and everything to do with internal culture and accountability. In this long-form April episode, Neville and Shel examine a company that seemingly took all the right steps yet still had to apologize publicly for a court filing riddled with hallucinated citations. Also in this episode:

• Gartner predicts that, by 2028, 75% of employees will rely on an internal chatbot to get the news that matters to them. How will internal communicators need to rethink their role to ensure everyone knows and understands what they should in order to achieve strategic alignment?
• One of the promises AI executives have made is a leveling of the playing field, giving lower-level employees the opportunity to excel and rise through the ranks. According to one new study, exactly the opposite has been happening.
• PR hacks have been accelerating the pace at which they churn out press releases and pitches. That has raised the bar for what it takes to earn a journalist’s trust (and journalists do still rely on press releases, according to a survey of reporters).
• Apple’s announcement of its CEO transition offers communicators a clinic on how to announce a new top executive.
• “Slopaganda” from Iran has proven remarkably effective, which means it is undoubtedly coming for your company or clients soon.

In his Tech Report, Dan York outlines big changes coming with WordPress’s next update.

Complete show notes, including video, links, and transcript.

Learn more about your ad choices. Visit megaphone.fm/adchoices