The Educating the Buyer and AI’s Impact on Marketing Jobs Episode
This week, Jeff is back in the studio with Ian to discuss the need to educate the buyer, and Robert shares some new research on the impact of AI on the marketing labor market.
Share the goodness!
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not blank slates”, and give it the 5 f’in’ things treatment.
They discuss:
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Some categories still need basic education
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Keep the education grounded
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Present your unique POV on how to solve buyer challenges
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Do buyers want to be experts?
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Campaigns need to master “answer engine optimization”
Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.
This week, Ian and Robert discuss the latest article from Robert in his Rose Colored Glasses Series on the Content Marketing Institutes blog – The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026
Enjoy!
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The Links
The people:
Mentioned this week:
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Buyers are not blank slates – Kerry Cunningham, 6Sense
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The Beat Newsletter – Just Enough Education to Perform
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The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026
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Robert’s podcast: This Old Marketing
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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