Marketing Podcast Network
The Art of Sway

Episode 64: The Art of Sway + Maverick Mindshare: The Ultimate Guide to Influencer Campaign Briefs

May 11, 2026 By MPN

Your Weekly Chat on the Hottest Topics in Influencer Marketing

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This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success.

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