The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week. 

Those things were:

• Email has become earned, not owned – inspired by an issue of Ann Handley’s newsletter – Email Is Dead, Long Live Email

• Building a campfire – inspired by Joe Pulizzi’s newsletter – Stop Trying to Build a Community

• AI disruption of the software industry, at both ends of the scale

• Getting the creative balance right with AI – inspired by a LinkedIn post by Adriaan Bloem 

• We are all a B2B service providers now

 Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar.

They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Robert Rose on LinkedIn

Mentioned this week:

•  Email Is Dead, Long Live Email – by Ann Handley

• Joe Pulizzi’s newsletter – Stop Trying to Build a Community

• The quadrant of polished content – posted by Adriaan Bloem

• BBC Sounds – Everything Is Fake – (also available on Apple podcasts)

• Producers of AI-generated podcasts – Inception Point AI

• Robert’s podcast: This Old Marketing 

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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