The Your Content is Your AI Problem and the Kayfabe Illusion Episode

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog – AI Isn’t Your Content Problem. Your Content Is Your Content Problem.

 They discuss: 

• The value of Content Operations and AI

• The challenge of context in unstructured content for the LLMs

• Governance and ownership with AI

• Recommendations for effective content operations

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail 

This week, Ian and Robert discuss some points from the latest edition of his Lens newsletter – Won’t get Fooled Again, and specifically a phrase he heard on a recent retreat, “AI can never not know”, and how he sees that the kayfabe of AI might be fading.  

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Cathy McKnight on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Bear Essentials: AI Isn’t Your Content Problem. Your Content Is Your Content Problem

• Simu Liu reacts to pre-fame stock photos he appeared in as model | Independent

• Seventh Bear Lens: Won’t be Fooled Again

• US students on why they booed their pro-AI graduation speakers: ‘They’re not reading the room’ | Technology | The Guardian

• Robert’s podcast: This Old Marketing 

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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