Episode 66: The Art of Sway + Maverick Mindshare: The Evolution of Influencer Marketing: From PR to Strategic Powerhouse

In this episode, Danielle Wiley and Casey Benedict explore the evolution of influencer marketing, its strategic importance, and the frustrations with recent industry narratives that overlook decades of experience. They discuss how influencer marketing has shifted from a niche within PR to a standalone, vital component of brand strategy, emphasizing the need for nuance, expertise, and respect for the history of the field.

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