Share the goodness!
Kerry Gibson has spent over 12 years in new business, working at some of the world’s most well-known agencies. In this episode, she sits down with Adam to talk about what it actually takes to win and why focus is the ingredient most agencies consistently underestimate.
From a landmark Sainsbury’s pitch won on the chemistry of an existing team, to the realisation that a new business director’s real skill is packaging people rather than knowing everything, Kerry brings rare honesty to a role that is often misunderstood.
She also talks about burnout, the importance of permission culture, and the line from a former manager that still pops into her head at 4pm every day.
This is a conversation for anyone in new business who’s ever felt the pressure of being all things to all people and the freedom of letting that go.
Show notes:
https://tmwunlimited.com
https://gray-matters.co
https://gray-matters.co/podcast