The Folklore and Mid-Year AI Reality Check Episode
This week, Jeff is in the studio, and he and Ian discuss the impact of folklore within a business, while Robert is in the bar with his mid-year AI reality check.
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This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back.
Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense
They share 5 f’in’ takeaways from Kerry’s work:
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Companies thrive on their origin story
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Being defined by features
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Technical debt constrains future growth
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Narrative eras and stories
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Focus on why you will win in the future
Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.
This week, Ian and Robert discuss an article from Robert’s column for The Content Marketing Institute The Mid-Year AI Reality Check Marketing Teams Need, which dives into the results of his analysis of 500 agentic AI use cases.
Enjoy!
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The Links
The people:
Mentioned this week:
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
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Eminem – My Name Is (Official Music Video) on YouTube
You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify.
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