HUB 513: AUTHOR PANEL – Jenn T. Grace and Stephen Shapiro
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You can write a great book, have a strong message, and still struggle to gain traction after publication.
Why? Too many authors treat their launch as a marketing event instead of a relationship-building opportunity.
That’s where a launch team changes everything.
A launch team is not just a group of people who buy your book. It’s a carefully chosen community of readers, supporters, likely prospects, and referral partners who help create momentum before and during your launch. They help generate reviews, spread the word, and create early engagement that gives your book credibility and visibility.
But the real magic goes beyond Amazon reviews.
A thoughtful launch team strategy helps wake up your network. It creates conversations with people who may not have heard from you in a while. It opens doors to podcasts, speaking opportunities, collaborations, and future clients. Done well, a launch becomes more than a moment. It becomes the beginning of a stronger pipeline from your book to your business.
That’s the strategy I teach in my fourth book, “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.”
If you want to build a launch team that creates revenue opportunities, you can find the book, bonus content, and an invitation to schedule a complimentary 30-minute book launch brainstorming session at http://www.BookLaunchBrainstorm.com.
And now, let’s meet this week’s author panel:
Jenn T. Grace wrote “Promote Your Purpose: A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income,” a practical and empowering resource that helps nonfiction authors market their books strategically so they can expand their visibility, strengthen their authority, and create meaningful business growth.
Stephen Shapiro wrote “You’re Not Playing with a Full Deck: Why the Coworkers Who Drive You Crazy Are Your Unfair Advantage,” a thought-provoking leadership book that explores how different thinking styles and workplace personalities can become a source of innovation, collaboration, and stronger team performance.
In this episode, we discuss the following:
🟠 Market Before Publication: Book marketing works better when it starts while the book is still being shaped.
🟠 Design Books To Be Used: A shorter, action-focused book can be more valuable than a dense one people never open.
🟠 Match Metrics To The Book: Different books can serve different goals, from client attraction to product sales.
🟠 Build A Business Ecosystem: Speaking, consulting, workshops, books, cards, and programs work better when they feed each other.
🟠 Reframe Promotion As Service: Marketing feels less sleazy when it becomes an invitation to learn.
🟠 Customize Bulk Orders: Event-specific editions can make books more valuable for clients and audiences.
🟠 Beta Test Before Publishing: Early readers can improve the book and become invested launch team supporters.
Links for Jenn T. Grace
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authorgrowthandimpact.org
Links for Stephen Shapiro
Robbie’s Resources
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Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
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Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
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Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
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