The Simon Brings the Research, and Robert is Overthinking Episode
This week, Simon Daniels, Principal Consultant at Accenture Song, brings some recent research and Robert Rose talks about choosing quality, price, or convenience when it comes to synthetic content.
Share the goodness!
This week, Simon Daniels, Principal Consultant at Accenture Song, a marketing and revenue operations expert and former Forrester analyst, is back in the studio, and he arrives clutching the results of the “Accenture Song Client Buying Index 2026”- which was shared at a recent “Rethink’ event, and in keeping with the editorial policy of the show, he shares his 5 f’in’ favorites.
Ian then joins Robert Rose, Chief Trouble Maker at SeventhBear, in our virtual bar, to discuss the tension of quality, price, or convenience when it comes to having AI create our content, as we assume everyone wants quality, but maybe they want it quicker, cheaper, and more convenient.
Enjoy!
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The Links
The people:
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Ian Truscott on LinkedIn
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Simon Daniels on LinkedIn
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Robert Rose on LinkedIn
Mentioned this week:
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What’s Broken in GTM and How to Fix It – Podcast
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Robert’s podcast: This Old Marketing
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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Rockstar CMO on the web, Twitter, and LinkedIn
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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