Marketing Podcast Network
The Art of Sway

Episode 75: The Art of Sway + Maverick Mindshare: Influencer Marketing Pricing Complexities

Aug 17, 2026
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This episode explores the complexities of influencer marketing pricing, negotiation strategies, and industry standards. Danielle Wiley of Sway Group and Casey Benedict share insights on how to navigate the emotional and practical aspects of influencer negotiations, emphasizing transparency, collaboration, and strategic planning.
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