The Ken on Win/Loss and Robert on AI Search Episode
This week, Ian welcomes back win/loss analysis expert Ken Schwartz, and Robert shares that AI search Is a conversation, not a keyword.
Share the goodness!
This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis.
They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years.
Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss GEO and SEO, drawing on data and experience from the Content Marketing Institute website, and how being top of the search results does not equate to being recommended by an LLM.
Enjoy!
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The Links
The people:
Mentioned this week:
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AI Search Optimization: Why Keyword Ranking Isn’t Enough Anymore
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Robert’s podcast: This Old Marketing
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The weekly Beat Newsletter
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify.
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