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The AI Social Playbook

Build Custom AI Social Personas in Claude

Sep 21, 2026

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Generic prompts produce generic social posts, and the good ones you do write get stranded in a chat window you cannot find again. Loren Bartley fixed both with the same move: over 150 named skills inside one Claude project, handing work to each other until a week of posts lands in Agorapulse as drafts.

KEY TAKEAWAYS

A skill carries your standards as well as your instructions, so the work runs to the same bar every time instead of drifting with whatever you typed that day.

A chat with no memory of your past positions will contradict you across a month of posts, and you will miss it because you did not write them.

Loren rewrites her old talks with a skill called Trini before they enter her knowledge folder, so her ums and tangents never become source material.

Constance plans the quarter, Edison plans the week, Connie assigns the batch, and each one saves its output for the next cycle to read.

Naming 150 skills after their jobs turns the list into a retrieval system, which is how Audrey Ads Auditor gets found.

Agatha checks the approved rows before staging them and caught Loren attaching a still image to a post briefed as video.

CHAPTERS

00:00 Why another post stopped feeling like a chore

00:52 The two bottlenecks that had nothing to do with writing

02:17 Why a fresh chat every time produces contradictions

03:41 What a skill holds that a saved prompt does not

06:22 Inside the Content Accelerator project and its knowledge files

08:12 Trini rewrites her old talks before they enter the knowledge base

09:29 Constance builds the quarterly content reference guide

11:38 Edison turns the strategy into a weekly cycle brief

15:09 Naming 150 skills so she can find the right one

16:22 Connie assigns the batch to Caprice, Vivian and Hugo

17:51 Hubert’s Notion hub replaces posts buried in chats

21:13 Agatha stages the approved rows into Agorapulse

23:17 Agatha catches the still image on a video post

26:22 What Loren does with the time she got back

28:04 Where to get Edison

Loren shares her screen for most of this session, so the video is worth a look on YouTube.

Full episode breakdown and the blueprint: https://www.agorapulse.com/blog/ai-social-playbook/e6/

Loren is giving away Edison, the skill that builds her weekly cycle brief: https://aimegasuccess.com/academy

CONNECT WITH LOREN BARTLEY

Website: https://impactiv8.com.au/

LinkedIn: https://www.linkedin.com/in/lorenbartley/

Instagram: https://www.instagram.com/impactiv8/

THE AI SOCIAL PLAYBOOK

YouTube: https://www.youtube.com/@TheAISocialPlaybook

Apple: https://podcasts.apple.com/us/podcast/the-ai-social-playbook/id6808658318

Spotify: https://open.spotify.com/show/4tmvz9PRDHA9qX2SCoFF8h

Connect with Mike Allton: https://www.linkedin.com/in/mikeallton/

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