How Signal Ring Will Scale Using $15m In Funding.

What does it take to build a wearable technology company that could change how people understand their health? In Episode 62 of Funded, Now What?!, Andrew Lee Miller sits down with Tom Moss, Co-founder and CEO of Vital Signals, the company behind Signal Ring, a wearable designed to make blood pressure tracking more convenient and accessible throughout the day. Tom's journey into health technology started with a personal health scare that revealed just how difficult it was to monitor blood pressure and understand what was affecting it throughout everyday life. After years of experience building and scaling technology companies, including Android at Google, Nextbit, and Skydio, he set out to tackle a major challenge in consumer health technology. Tom shares how he raised over $15 million to develop the product, why building medical hardware is so difficult, and how the company is approaching its consumer launch. Andrew also shares practical marketing advice on using unique product data to earn media coverage, turning early customers into brand advocates, building an influencer strategy, and using paid advertising and retargeting to grow an e-commerce business. In this episode, we dive into: The Personal Story Behind Signal Ring How Tom's own experience with a hypertensive emergency led him to build a product that could help people better understand their blood pressure throughout the day. Building a Breakthrough Wearable Why measuring blood pressure in a ring is technically difficult, how Tom brought together medical device experts, and what it takes to develop consumer health hardware. Raising Over $15 Million How Tom's previous startup experience helped him raise funding to support the research and development behind Vital Signals. Why Unique Data Is a Marketing Goldmine Andrew explains how startups can turn proprietary data into reports, PR opportunities, media coverage, and inbound interest. Turning Early Customers Into Brand Advocates Why your first customers are more than buyers, and how welcome emails, feedback, testimonials, and customer-generated content can help build trust. Direct-to-Consumer Growth Strategy Why Vital Signals is focusing on selling directly through its website instead of rushing into Amazon and big-box retail partnerships. Influencer Marketing and Paid Advertising How influencer content, Meta and Google ads, retargeting, and customer testimonials can help convert interested audiences into buyers. SEO, AEO, and Content Marketing How useful content, search visibility, and unique research can support long-term growth for a consumer technology brand. Featured Guest: Tom Moss Tom Moss is the Co-founder and CEO of Vital Signals, the company behind Signal Ring. He previously led business development for Android at Google, founded and exited two companies, including 3LM and Nextbit, and served as COO of Skydio, helping scale it into the largest drone manufacturer in the United States. Website: https://signalring.com LinkedIn: https://www.linkedin.com/in/tommoss/ About the Show Funded, Now What?! is the world's leading podcast for startup founders and growth leaders. Hosted by Andrew Lee Miller (@AndrewStartups), the show breaks down how fast-growing startups raise millions, scale their businesses, and build marketing strategies that actually work. 🌐 Book a Growth Audit: https://www.growthexpertz.com ▶️ YouTube: https://www.youtube.com/@growthexpertz 🔗 Andrew on LinkedIn: https://www.linkedin.com/in/andrewstartups/ 📘 Startup Growth Book: https://cutt.ly/Ftb3156K 📩 Contact: justin@growthexpertz.com #HealthTech #WearableTechnology #StartupMarketing #ConsumerTechnology #DigitalHealth #FundedNowWhat #GrowthExpertz 00:20 Introduction to Signal Ring and Its Purpose 02:53 The Personal Journey Behind Signal Ring 05:23 Challenges in Developing Wearable Health Technology 08:08 Insights from Early Users and Data Utilization 11:01 Marketing Strategies and Customer Engagement 13:40 Fundraising Journey and Investor Relations 16:10 Post-Launch Growth Strategies 18:45 Future Plans and Market Positioning 22:40 Navigating Retail Challenges for Startups 25:13 The Importance of Patents in Marketing Strategy 27:31 Direct-to-Consumer vs. Big Box Retailers 28:02 Marketing Strategies for Growth 29:46 Leveraging Unique Data for PR Opportunities 31:56 Content Creation and SEO Strategies 35:25 Paid Advertising Insights and Best Practices 38:43 The Role of AI in Marketing Processes