On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries take a counterintuitive stance and argue against voluminous content creation. Instead of being middle-of-the-road (boring), how do we stand out and make a splash? What can we learn from other industries, from big failures, from angry customers, and beyond? How can we step in and answer pressing, challenging, and unanswerable questions? Too many marketing and content leaders rely on Google Trends or Answer the Public. While those resources are not bad, they are definitely not leading us down the path of remarkable, valuable content. If content for content’s sake is wrong, what is right?

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