We all know that social media is getting more fragmented. What the platforms used to be isn’t what they are today. And we’re all spending our time in more places. So it’s time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you get your CEO setup for success on LinkedIn, troubling changes to our work relationships, and more!

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EPISODE SUMMARY

Top story: Social media fragmentation

Brandpoint report: The Future of the PR Industry

Spotlight: Nissan uses TikTok’s BeReal lookalike

Quick News & Quick Takes: ‘Invisible’ CEOs on LinkedIn

Quick News & Quick Takes: Update your social media policy

Quick News & Quick Takes: A key year for internal communications

Q&A: Do you apply to a job even if you don’t meet every skill requirement?

Closing: Have we forgotten how to be in work relationships?

Closing: SMBMSP is back  

Closing: Join Arik at the MN IABC Convergence Summit

ARTICLES AND LINKS

Digiday series: Social Media Fragmentation

Arik’s webinar: 10 pragmatic social media marketing trends to pay attention to in 2023

The Future of the PR Industry: 2023 Research Report

Nissan brings TikTok’s BeReal lookalike to March Madness

The Digital Reputation Report: Tracking CEOs on LinkedIn

BBC to review social media rules for all staff in bid to resolve Gary Lineker row

Employers plan to hit reset on internal communication strategies in 2023

Do you apply to a job even if you don’t meet every skill requirement?

Have we forgotten how to be in work relationships?

Register for SMBMSP: 10 social media trends you should be tracking in 2023

Register for the MN IABC Convergence Summit

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