In this episode of Marketers Shooting the Shit, Shawn and his guest (and good friend) Seth Goldstein discuss the evolution of marketing from a skill to a profession, the importance of community in marketing, and the impact of third-party cookies. They also discuss Seth’s journey from selling container boxes and digital cameras to founding his own digital marketing agency, his experience with his parents, and his experience with the digital transition. Seth shares his insight into what it takes to be a successful marketer and how life has shaped his career.

Some of the awesome shit we talked about:

• The importance of community in marketing
• Marketing is a skill that can only be developed through life experiences
• AI is impacting SEO and could change the way we use the internet.

This episode is a lot of fun. Personally, I’ve known Seth for years and still learned a lot more from him through this episode. It’s no wonder people like Seth have staying power in Digital Marketing… he takes every experience as a life lesson and applies it to his marketing career.

Learn more about Seth:

His Agency: Goldstein Media

His Podcast: Entrepreneur’s Enigma

His LinkedIn: Seth Goldstein

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