Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they’re right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more!

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EPISODE SUMMARY

Top story: Long-form video

Spotlight: ‘Shrimp Week’

Quick News & Quick Takes: Twitter melts down again

Quick News & Quick Takes: Creating multidisciplinary marketing teams

Quick News & Quick Takes: PwC’s 2023 Trust Survey

Q&A: Commonly held assumptions in our work that are complete BS

Closing: Lemon8

Closing: Social Media Breakfast MSP

ARTICLES AND LINKS

How video consumption is changing in 2023

The art of video storytelling and why it matters for your marketing

Documentary shorts: The medium for communicating brand values today

The 9 best examples of video storytelling

Dick’s Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football

Lynn Melling/515 Productions

Monterey Bay Aquarium’s ‘Shrimp Week’ is a really big deal

Twitter failed to scare legacy verified accounts into paying for Twitter Blue

Should your business buy Twitter’s $1,000 gold checkmark?

Modern marketing: Six capabilities for multidisciplinary teams

PwC’s 2023 Trust Survey

What’s a commonly held assumption in your industry that is complete BS, but no one ever says it? 

TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps 

Social Media Breakfast – Minneapolis/St. Paul

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