In today’s power-packed episode, Greg Verdino and Geoff Livingston rant about “X” — Elon Musk’s entry into the generative AI race — just weeks after he signed the controversial “AI pause letter” that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that’s trained on tweets? And could X become the “everything app” we never even knew we needed?

Then, Greg and Geoff switch gears to talk about the implications of AI in ad world. Inspired by a great article at FastCompany.com, Greg shares some real (and potential) ways that the big advertising agencies are integrating generative AI into their creative workflows. Geoff talks the truth about the long-term love affair between advertising and AI. And the guys ponder whether agencies will rise to the challenge and become indispensable AI advisors to big brands… or sink to the depths of pointless hype (as many did with Web3 and the metaverse in 2022.)

Be sure to visit the No Brainer website for the complete show notes, including links to the articles mentioned in this episode.

What To Listen For

00:00 Start

02:44 Holla: No Brainer is part of the Marketing Podcast Network

04:22 Elon Musk announces X.ai

10:15 TruthGPT: An LLM trained on tweets?

14;18 X is Elon Musk’s “Everything App”

18:04 Amazon’s enterprise-grade AI announcement

24:23 Ad world approaches to AI

26:00 Fast Company looks at some practical ad agency AI plays

33:55 Ad world has been awash in AI for years

37:35 Is our “Bladerunner” moment around the corner?

39:36 A strategic role for agencies as AI advisors to brands

46:27 Today’s “Brainer” and “No Brainer”