We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I meet along the way. I’ve met and interviewed dozens who sat out be social media famous and monetize their content. I’ve talked to many who fell into by accident. 

But the constant thread in all those journeys is their stories are fascinating to me. A couple of weeks ago, I came across a local content creator, influencer and podcaster here in Louisville, honestly by happenstance. I knew who she was, of course. I like to keep my eye on who is creating content in my backyard. But she and I hadn’t had reason to make a more one-to-one connection. Until we did.

Rosa Hart runs LouReview.com. The cornerstone content there is the Lou Review Podcast. She has the obligatory social media channels, too. She mostly reviews restaurants around town, but also shares more broad experiences with events, attractions and the like. 

My team at CIPIO.ai put her on a list of creators matched up with one of our clients. We reached out and were moving through the agreement and deliverables when Rosa decided she didn’t want to connect her channels to our platform. Just didn’t know who CIPIO was and whether or not connecting her social channels to a company like that was a good idea.

My team let me know and I reached to introduce myself more formally and reassure her that we use that connection just to make measurement easy for everyone, we’re a trusted partner and I’m literally a 10 minute drive up the road so you can come ring my neck if we ever do you wrong.

Rosa … invited me to her house. So I went. And probably heard several of the most interesting explanations of a content creator’s origin story, motivations and journeys I’ve ever heard. And, as a bonus, Rosa’s now three-year journey as a content creator has opened up a surprising and awesome new project that brings her day job and her passion together. 

That project is Strong After Stroke, a new offering from Norton Healthcare in Louisville. Rosa’s day job is a stroke after care nurse for Norton’s Neuroscience Center. The new show launches the very day this episode dropped. You can find it on YouTube as well.

Today on Winfluence, I’m going to take you with me to meet Rosa Hart. This isn’t a virtual interview. We’re going to her house. We’ll meet her dog. Her daughter’s cartoons will play faintly in the background. 

Today’s Winfluence is an audio journey. Come along for the ride. 

This very special episode of Winfluence is presented by CIPIO.ai where you can create a consistent flow of authentic user-generated content to fuel paid, earned, shared and owned campaigns that set your content marketing on fire! One of the main methods of doing that is by shifting your influencer marketing focus to a Community Influence Marketing one. That’s where you discover the influential voices in your own community of customers, fans and followers, and partner with them to create authentic content that recommends your brand. 

Download CIPIO.ai’s new ebook called The Marketer’s Guide to Community Influence Marketing. It’s a step-by-step manual that shows you how to do it. The result is a more cost-efficient way to engage creators and drive word-of-mouth marketing while capturing better-performing content for your paid and owned social media efforts.

Learn more about your ad choices. Visit megaphone.fm/adchoices