While “The Godfather of Artificial Intelligence” turned AI doomer, Geoffrey Hinton, is on the media circuit warning that the odds of some future super-intelligence may eradicate humankind, Geoff and Greg set their sights on a near-term risk on every marketer’s mind: Is generative AI coming for our jobs? In this “ripped from the headlines” episode, Greg and Geoff consider forecasts about AI’s impact on the future of work. They take a look at some of the ways AI is stripping value from companies, factoring into hiring freezes, and sending writers to the picket line. And they go deep into a debate about the ultimate effect of AI on knowledge workers in general and marketers in particular. Should you be polishing your resume or flexing your marketing muscles? It may not be so black-and-white.

What to Listen For

00:00:00 Intro

00:02:45 Geoffrey Hinton quits Google to warn us about AI

00:09:01 Rapid change and dystopian fears

00:14:23 80% of jobs will be impacted by AI

00:17:14 Workers ‘replaceable’ by generative AI

00:26:40 Change demands an agile approach

00:31:08 Chegg sheds market value in the face of AI

00:33:41 Hollywood writers strike

00:37:38 True creativity and the limits of AI art

00:51:34 Outlier thinkers and creatives have an advantage in the age of AI

00:55:50 Greg argues that AI will take marketing jobs (point)

00:57:54 Geoff argues that the future is up to you (counterpoint)

Visit https://nobrainerpodcast.com for the complete show notes, including links to the resources and articles we mention during this episode.

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