In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F’in’ Up and what marketers can do to overcome it.

Continuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, Pennsylvania. Seth’s show Entreprenuers Enigma is part of the marketing podcast network and has featured some great guests, including Mark Schaefer, Jason Falls and Guy Kawasaki. You can learn more about Seth when Ian interviewed him for episode 130, and then back in April, Seth had Ian on his show, and we share that interview here this week.

Finally, we get back on track, and we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, , who shares his thoughts on programmatic advertising and AI – does marketing ruin everything?

The people:

• Ian Truscott on LinkedIn and Twitter
• Seth Goldstein on LinkedIn and Twitter
• Robert Rose on Twitter and  LinkedIn

As mentioned in this week’s episode:

• From Ian’s blog: Everybody is FOFU Fighting
• Seth’s company: Goldstein Media
• Seth’s podcasts: Entrepreneur’s Enigma
• The original interview with Steh Goldstein
• Robert’s The Content Advisory Blog
• Robert’s latest project: Experience Advisors

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Kung Fu Fighting by Ceelo Green on YouTube

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices