The Space Marketing Podcast continues to explore the different space industries. On this episode, Izzy chats with Brandon Karpf, Executive Director at N2K Networks, and they look at the space media and news segment as well as the space cybersecurity segment.

ABOUT BRANDON KARPF

Executive Director at N2K Networks

Space@n2k.com

brandonkarpf@n2k.com

https://www.n2k.com/about-us

t-MINUS Space Daily Podcast and Deep Space Weekend

https://space.n2k.com/podcasts/t-minus

https://www.linkedin.com/company/n2k-space

https://twitter.com/TMinusDaily

Signals and Space newsletter

https://space.n2k.com/newsletters/signals-and-space

#marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam @Evona #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast

CHAPTERS:

01:16 Introduction of Brand Karpf

04:12 Why go into the space niche?

06:41 Cyber vulnerabilities – cyber is space, space is cyber

09:41 Cybersecurity is a major concern

10:26 Critical vulnerability -leaving the back door open

12:27 Off the shelf parts- supply chain security

14:30 Training your workforce – investing in your people

17:58 Marketing professionals

18:35 Brand fit

22:47 t-MINUS Space ####### 

32:34 Public relations and press releases – space@N2K.com

34:39 t-MINUS show notes

37:07 Transcripts

38:30 Marketing successes

43:19 Next 10-20 years

51:19 Final Thoughts and two questions

1. What are your strategies for limiting, you know, the erratic ness in your life? How do you slow down, assess the things that really need to be done and do them with intentionality and with focus and with purpose?
2. So how do you develop as a marketing professional? How do you develop as a communications professional? How do you grow as an engineer, as a sales rep, as a, you know, as a business executive or operations or HR professional? How do you do that? What are the in-person communities that you use to develop yourself as a professional?

OTHER MENTIONS:

CyberWire Daily

EVONA Space Staffing – https://www.evona.com

International Spy Museum podcast – SpyCast with Andrew Hammond – https://www.spymuseum.org/podcast/

Space Symposium – https://www.spacesymposium.org

Space News – https://spacenews.com

Christina Korp – Astronaut Wrangler – https://christinakorp.com

AWS – https://aws.amazon.com

Space Marketing Group on LinkedIn

ABOUT IZZY

Izzy’s website – https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable – https://spaceforkentucky.com

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