What are your goals? More importantly, do you write them down? How often do you refer to them? 

Or are you like me and have vague ideas of what you want to accomplish in your head, but they kind of morph and change depending on the day?

Certainly, we’re more disciplined about business goals. They typically have to be articulated in strategies and presentations, discussed in meetings and conference calls, probably ad nauseum. But they’re important to have, to revisit frequently and to refer to when making strategic decisions for your business. 

Debra Eckerling is a goals strategist. She helps entrepreneurs, executives and employees identify and make a plan for personal and professional goals. She’s even got a clever methodology … the DEB Method … that is spelled out in her book Your Goal Guide.

I’m familiar with Deb because her weekly live stream show and podcast, called The DEB Show, is a sister podcast of this one on the Marketing Podcast Network. I’ve had the pleasure of sitting in on her weekly themed discussion. It’s well worth the subscription, the links to which we’ll post in the show notes. 

But Debra is also an influencer away from the marketing space, too. She’s a foodie writer and podcaster, too. Her show Taste Buds with Deb digs into her culinary side with guests to discuss and debate various food-related topics. It’s distributed by the Jewish Journal where she has been a contributor for a while.

Whether you’re a brand or agency marketer, a service provider in the influencer space or a content creator, you could certainly use a refresher on goal setting and goal getting. So I asked Deb to join us this week to talk about goals, the DEB Method and her experiences as a foodie creator. 

We’ll probably get hungry and set a goal of satiating that need on today’s show.

Links for this episode:

• Debra Eckerling on LinkedIn: https://www.linkedin.com/in/coastbunny/
• The DEB Method online: https://thedebmethod.com/
• Your Goal Guide on Amazon: https://amzn.to/3DepnY5
• Jason’s appearance on The DEB Show: https://marketingpodcasts.net/2023/05/320-storytelling-with-jason-falls-peter-markel-christy-smallwood/
• Taste Buds with Deb: https://tastebudswithdeb.com/
• Scale UGC at CIPIO.ai: https://jasonfalls.co/cipio

This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you.

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