Art has always played a major role in Caitlin Penny’s life. Growing up, everything she did involved some form of artistic ability or activity. Caitlin, a graphic designer since 2010, founded her own business, Copper Theory Creative, in 2016. At the age of 24, she was thrilled to realize her dream of being her own boss, a goal she believed was worth fighting for.
Copper Theory Creative has grown into a full-service branding and design agency, servicing over 100 businesses since its inception in 2016. The agency positions itself as a partner in business, helping clients amplify their brands professionally to reflect their business visions. They take a personal approach in their process, eager to understand their clients and the motivations behind their businesses. Copper Theory assists established entrepreneurs in elevating their businesses by refining, refreshing, and revamping their brands in the digital marketplace.
As a female business owner, Caitlin has been fortunate to encounter many inspiring mentors who encouraged her to persevere. Even as her company expands, she remembers the small business owners, clients, and supporters who have believed in her from the start. Copper Theory’s mission is to make brands visible in the best way possible, enabling clients to change the world in their unique ways.
Caitlin’s achievements include receiving the Young Professional of the Year award from NAWBO and being featured in Shout Out Arizona, CanvasRebel, and United Colors of Design magazine. She was also appointed as the newest Arts Commissioner for the City of Chandler and has been nominated for the Chandler Chamber of Commerce Small Business of the Year award. Outside of her professional life, Caitlin enjoys spending time with her Pitbull, Herbie, watching Harry Potter, or listening to true crime podcasts.

Key Moments
[04:38] Love the brand expertise and comprehensive services.
[07:28] Teaching personal branding to attract ideal clients.
[11:06] Outsource tasks and focus on what you love.
[14:07] Chose Copper for branding due to location.
[16:22] Making ugly things cute and functional manually.

Find Caitlin Online
http://coppertheorycreative.com/
https://www.facebook.com/CopperTheoryCreative
https://www.linkedin.com/in/caitlinpenny/CopperTheoryCreative/
https://twitter.com/coppertheorycr8
https://www.instagram.com/coppertheorycreative/

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