In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:

1. New Markets
2. Reaction to market changes
3. Direct and channel sales
4. M&A
5. New Category 

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers. 

Enjoy!

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The people:

• Ian Truscott on LinkedIn 
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

• Collecting Jellybeans – book on Amazon
• Robert’s firm: The Content Advisory
• Robert’s podcast – This Old Marketing
• Robert’s Article – Gating Content: Where Do You Stand in the Great Debate?

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube
• Uptown Funk by Mark Ronson/Bruno Mars on Youtube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices