SUMMARY

In this conversation, Steve Turney hosts Tom Conti and Chris Hassan to discuss the intersection of mental health marketing and addiction treatment. They explore the importance of gratitude, personal connections, and the role of data in creating effective marketing strategies for mental health services. Tom shares insights about his company, Sweet Science Marketing, and how they leverage data to improve patient outcomes. Chris discusses his journey in the addiction treatment field and the innovative models he has developed to address substance use disorders. The conversation emphasizes the need for de-stigmatization, effective messaging, and the importance of a comprehensive treatment approach.

TAKEAWAYS

• Gratitude fosters personal connections in the mental health field.
• Data-driven marketing can significantly improve patient outcomes.
• Effective messaging is crucial in addiction treatment.
• De-stigmatizing addiction is essential for encouraging individuals to seek help.
• A comprehensive treatment model addresses both mental health and substance use disorders.
• Personal experiences shape the passion for helping others in recovery.
• Collaboration between marketing and treatment providers enhances service delivery.
• Understanding patient demographics aids in creating targeted marketing strategies.
• Longitudinal data analysis can reveal trends in patient recovery and relapse.
• Education for families is key in supporting individuals with addiction issues.

CHAPTERS

00:00 | Introduction to Mental Health Marketing

03:04 | Gratitude and Personal Connections

06:06 | The Role of Data in Mental Health Marketing

08:53 | Shameless Plug: Sweet Science Marketing

11:51 | Chris Hassan’s Journey in Addiction Treatment

15:09 | Innovative Treatment Models for SUD

18:06 | Data-Driven Approaches to Patient Care

20:58 | The Importance of Messaging in Addiction Recovery

23:55 | De-Stigmatizing Addiction

26:49 | The Power of Words in Mental Health

29:45 | Recommended Resources for Understanding Addiction

KEYWORDS

mental health, addiction treatment, marketing, data-driven, recovery, substance use disorder, mental health marketing, Sweet Science, Chris Hassan, Tom Conti

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