It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if you should start one, his experience of producing this podcast for 250 episodes and some marketing lessons learned.  

In this episode, Ian discusses:

• Introduction to the podcasting journey
• The value of podcasting for marketing
• Building a podcast: goals and strategies
• The challenges of podcasting
• The evolution of podcasting technology
• Future direction for this podcast

Enjoy!

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The Links

The people on LinkedIn:

• Ian Truscott on LinkedIn and Bluesky

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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