This week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer’s journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help.    

They list five potential SNAFUs:

#1 – Unable to collaborate with key internal decision-makers 

#2 – Overcoming FOFU (Fear of F’in’ Up)

#3 – Not knowing the full requirements of a solution 

#4 – Overbuying – managing shiny object syndrome

#5 – Executive Decision Makers Are Not Onboard 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Jeff Clark on LinkedIn

Mentioned this week

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube
• Muse – Feeling Good – on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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