This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on – Otterly.ai – and how he is finding life as a founder and start-up marketer. 

They discuss:

• The rise of generative AI is reshaping marketing strategies
• SEO is evolving with the introduction of AI search engines
• Marketers must adapt to the declining organic traffic due to AI
• Content management systems need to evolve to meet new demands
• Creative marketing strategies can help startups stand out
• The challenge of attribution and dark social 

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Thomas Peham on LinkedIn 

Mentioned this week

• What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions – webinar with Storyblok
• Thomas’ startup – Otterly.ai
• Otterly.ai in Techcrunch

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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