Cathy on Content: Should CMOs Still Care About CMS?

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott explore whether, in 2025, the term CMS (Content Management System) is still relevant to CMOs with all the other acronyms and buzzwords around content operations today.

Some talking points from this week:

• With the advances in page builder solutions to deliver multi-channel and multi-language websites, do organizations need enterprise solutions?

• What needs must enterprises have to justify an enterprise solution (like Adobe or Sitecore) versus a simpler solution?

• Do organizations handle workflow and orchestration within the CMS?

• Is Headless the natural successor to the content management principles of old?

As usual, when Ian and Cathy get together, they dive into their inner content geeks, and as always, we welcome your feedback. 

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Cathy McKnight on LinkedIn

Mentioned this week:

• LinkedIn post by Gartner Analyst, Irina Guseva

• Cathy’s firm – Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices