The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them. As a reminder, our 5 F’in’ Marketing Fundamentals are: The Masterplan The Knowledge The Story The Campaign The Machine As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Are 'Friends' Electric? - Tubeway Army / Gary Numan You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Share the goodness!
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
As a reminder, our 5 F’in’ Marketing Fundamentals are:
-
The Masterplan
-
The Knowledge
-
The Story
-
The Campaign
-
The Machine
As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.
Enjoy!
—
The Links
The people:
Mentioned this week:
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
Are ‘Friends’ Electric? – Tubeway Army / Gary Numan
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.