This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team – The Revenue Department – and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process. 

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• The Revenue Department – on Ian’s blog

• Creating ART – on Ian’s website

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals

• Ian’s firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Marcus Miller-Come Together

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices