Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

This week, over a seasonal cocktail with a biscuit rim (yes, it’s a thing), they discuss the idea of being good at AI – and whatever the hell that means. 

They discuss a study by a University in Finland covered by Inc magazine and the Dunning-Kruger effect it found, both in people’s perceptions of their own AI abilities and in the subject matter they are using AI to create.

If you have a question for the bar or an opinion on this week’s discussion, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week

• Robert’s post on LinkedIn

• New Research Warns That AI Is Causing a ‘Reverse Dunning-Kruger Effect’ – on Inc.com

• Beware the Robot Yes Man – from Ian’s blog

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

• Ian’s firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices