Reddit, the #2 social media site in the US, has surpassed TikTok to become the #4 site in the UK. It has no algorithm that forces you to see what’s most likely to keep you on the site; it just lets users upvote what they think is most interesting, valuable, or relevant. Every topic under the sun has a subreddit. Several organizations, from Starbucks to Uber, have taken advantage of it. So why is it absent from most communicators’ list of social media platforms to pay attention to? Neville and Shel look at Reddit’s growing influence in this episode.

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