On this episode of GoalChat, host Debra Eckerling talks about marketing with Karlyn Ankrom, Oh Snap! Social; Kevin Chung, The Standout Creatives; and Rob Lange aka The Expert Expert. Karlyn’s specialty is post-publication social media, Kevin’s is email marketing, and Rob’s is getting media. They each cover a different element of marketing – all are intertwined.

The trio talk about the “fun” of marketing, along with essential first steps, what people get wrong, and more.

Goals

– Kevin: Find the specific person you want to talk to, and write an email like it’s to a friend. That will help you create targeted messaging

– Karlyn: Take a podcast interview and create a 30-second video and share it on social

– Rob: Start with the outcome in mind. Then figure out how to get there.

Final Thoughts

– Rob: Find what works for you and run with it

– Kevin: Understand what you are doing, why, and how it best relates to the people you want to connect with; share how what you do helps them, connect with them, and get them engaged

– Karlyn: Marketing gets to be the fun part of business; have more fun!

Learn More About

Karlyn Ankrom: OhSnapSocial.com

Kevin Chung: Substack.com/@standoutcreatives

Rob Lange: TheExpertExpert.com

Debra Eckerling: TheDEBMethod.com/blog

TheBookProposalExpert.com

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