This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include:

• Making the business case

• Aligning with business goals, outcomes, and stakeholders

• Customer focus

• Building on 4 key foundations

• Proving value and scaling what works

Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog. 

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Simon Daniels on LinkedIn 

• Robert Rose on LinkedIn

Mentioned this week:

• What’s Broken in GTM and How to Fix It (podcast)

• B2B Customer Growth | Accenture Song

• Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Let It Grow – Eric Claptoon

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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