The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week.  Those things were: Email has become earned, not owned - inspired by an issue of Ann Handley’s newsletter - Email Is Dead, Long Live Email Building a campfire - inspired by Joe Pulizzi’s newsletter - Stop Trying to Build a Community AI disruption of the software industry, at both ends of the scale Getting the creative balance right with AI - inspired by a LinkedIn post by Adriaan Bloem  We are all a B2B service providers now  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar. They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Robert Rose on LinkedIn Mentioned this week:  Email Is Dead, Long Live Email - by Ann Handley Joe Pulizzi’s newsletter - Stop Trying to Build a Community The quadrant of polished content - posted by Adriaan Bloem BBC Sounds - Everything Is Fake - (also available on Apple podcasts) Producers of AI-generated podcasts - Inception Point AI Robert’s podcast: This Old Marketing  Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.