In my day job at Cornett, influence marketing is very important, but it’s not the only thing we do. So small businesses or startups that need consulting don’t typically fit into what I can provide. Lately, I’ve found that I needed either a small firm or an independent consultant to either manage something for us or to just refer the business to.

That’s why I was excited to get to know our guest today. Meredith Jacobson is an independent consultant, but one that has gone a step further to provide the industry with something unique and incredibly useful. Her experience at big agencies like Digitas and influencer marketing firms like Studio71 and Branded Entertainment Network helped her see the gaps in the ecosystem.

So, she started a community … a network of sorts … of independent influencer marketing consultants, each who owns their own business, but Meredith has brought them together to be a connected web of providers businesses of all sizes can leverage.

Smart. 

We talked about her community and why there was such a need for it, but more importantly we dove into her perspective on what brands and agencies are doing right and wrong, the shift I’ve perceived in brands attitudes toward influence marketing as a practice and much more. 

Meredith has a really smart perspective about the practice, the industry and is grounded in a great philosophical position around what we do. You’ll enjoy hearing what she has to say today.

This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.

I’ve told you how easy it was for me to kick out some campaign reports for the influence efforts I’m managing. The drag-and-drop data options allowed me to build the report my client wanted and finds useful in a matter of minutes. You can have that too if you switch to Tagger.

You can see more at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.

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