We’re creeping up on a year of Winfluence the podcast and in that time we’ve talked to a number of incredibly smart people who are working to make the influence and and influencer space better for creators, brands, service providers, agencies and beyond. I think by now you all probably get a feel for my perspective on influence marketing being more about finding ways to create influence than finding people who are influencers. And the relationship building over time is preferred to one-off, transactional campaigns.

One of the things I like to do on the show is gut-check my own thinking with other experienced influence marketers. It gives you an opportunity to hear someone else validate those thoughts, or for someone to bring a new perspective to the table and even call B.S. on my take, which is perfectly in-bounds here.

Jeanette Okwu is one of those people in the industry I respect a lot who I’ve wanted to have on the show for a while now to bounce ideas off, vet perspectives with and so on. She’s the founder of Beyond One, an influencer marketing agency and network based in Berlin. Prior to that she was the co-founder and CEO of 1nfluencersmarketing, a technology platform used to drive influencer campaigns based on data-driven insights. 

Her work over the years led her to be named on of Talking Influence’s Top 50 most influential people in the industry. She is also a founding member and advisor to the American Influencer Council.

Jeanette and I connected to talk about the influencer industry. It’s size and potential. How influencers and creators collaborate with brands and vice-versa. I think you’ll find it very interesting that the perspective of influencers isn’t different from the U.S. to Europe and the perspectives we often discuss here are right in line with what she sees halfway around the world.

We get granular, too. Jeanette shares how she finds the right influencers, what she looks for and how she approaches building strategies for brands. 

She’s one of the most well-networked and influential people among the influencer industry, so having her on the show to learn from is a big deal, and a big thrill.

This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.

I’ve told you how easy it was for me to kick out some campaign reports for the influence efforts I’m managing. Here’s all the information I have on the campaign report … and remember … I built this in five minutes using Tagger’s drag and drop report builder. But here’s all the things the client sees in either a webpage version of the report or a PDF I can kick out on a daily basis if needed:

The first page has the overall campaign performance in a succinct chart broken down by platform. So I see that this particular campaign currently has a reach of 2.4 million people and 102,000 total impressions. I see my total engagement, engagement rate and the organic lift for the content. But I see that broken down by Facebook, Twitter, Instagram and so on.

I then have a timeline chart so the brand team can see how the volume of content has hit over the last couple of months.

Page two breaks it all down by creator. So I get to see all those performance metrics by influencer. This makes it super easy to see who is performing well for us and who might need some help, paid spend to supplement their post and so on.

Next I have a list of the top Instagram posts for the campaign and their corresponding metrics, then Facebook. Then YouTube … you get the picture.

The drag-and-drop data options allowed me to build the report my client wanted and finds useful in a matter of minutes. You can have that too if you switch to Tagger.

You can see more at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.

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