Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she was then promoted to take on the role of employee advocacy. Her role is to help Adobe employees to be the voice and face of the brand, much like the role of doing that with influencers.

This is a significant sign from one of the world’s most successful companies — the person most in tune with influence was promoted to apply her expertise to employees. That’s a clear sign that Adobe considers employees influencers.

In this episode of Winfluence, Rani and I talk about the importance of employees as one of your channels of influence, but also how an enterprise company with both B2B and B2C products, as well as different business units with different influence needs manages the practice.

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