A Brand’s Role in Helping Influencers Get Better
Influencer marketing, podcasts, bloggers, vloggers and new media producers are the channel du jour today for brands. But they aren't traditional media with traditional training, respect for sponsor KPIs and the like. What is a brand's role in helping influencers and the new media roster get better? Jason Falls shares in a food-for-thought episode of Go Ahead Caller.
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Influencer marketing, podcasts, bloggers, vloggers and new media producers are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the like. What is a brand’s role in helping influencers and the new media roster get better? Jason Falls shares in a food-for-thought episode of Go Ahead Caller.
Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.
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