In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called “One hit wonder or Wonderwall” and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose.

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Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built.

Ian starts a new series with former SiriusDecisions/Forrester Research Director and Principal Analyst, Jeff Clark and they decide if a marketing topic, trend, or technique is a One Hit Wonder or Wonderwall.

And finally, Ian welcomes the new year with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO bar, for a conversation about content marketing and we should be considering for the new year.

Enjoy!

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Links

• Rockstar CMO on the web, Twitter, and LinkedIn
• Email dumpster fire – http://www.dumpsterfire.email
• Jeff Clark on LinkedIn and Twitter
• Rockstar CMO Advisors 
• Robert Rose at  The Content Advisory, on Twitter and LinkedIn 
• The #FridayConcoction
• The Rockstar CMO FM previous episodes and shownotes

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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