Endless Coffee Cup
Turn the Tide on Programatic Ad Fraud with Analytics
The tide is turning on the wasteful and invasive blight of programmatic ad fraud.
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Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage.
Dr. Fou provides actionable steps that you can take – using your own analytics – to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising.
Learn more about your ad choices. Visit megaphone.fm/adchoices