Hanson & Hunt

Hosted ByArik Hanson & Kevin Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads digital content and channels at CHS.

105: Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel

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The Quick News and Quick Takes segment this month includes stories about research into the true pace of the spread of a technology platform or behavior online (4:55), a new AI tool for reporters at Forbes to provide thought-starters for their stories (6:20), and a survey of public attitudes about what the social media platforms serve up in their algorithms (7:45). The Talking Points Spotlight features one brand’s unique tiered-approach to influencer marketing (10:00). And, the Talking Points in this episode feature discussions about podcasting by businesses, brands or organizations (12:30), how fake sponsored content could cause problems for communicators (20:25), why we should be paying more attention to LinkedIn as a comms channel (29:00), and can Facebook right the ship by being more like Instagram? (33:15). Plus, the Talking Points Shoutout for this month goes to Bridget Jewell, social creative director at Periscope (37:00). She talks about her role and recent brand-related projects, as well as her previous work at Mall of America.

For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!

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