Here’s our first “Hot Topics” edition of 2019. The focus of this one is on executive use of social media. We’re joined by Tom Buchheim of American Family Insurance in Madison, Wisconsin, a company whose program with CEO Jack Salzwedel is recognized as one of the most dynamic and successful among Fortune 500 brands. Buchheim and Salzwedel’s work earned a 2017 PR Daily Award for Best Executive Visibility. In this interview, we cover: How Salzwedel became more active in social media, how Buchheim supports him and other executives at American Family, advice if you think social media isn’t the right fit for your CEO or executives, the opinion that some people have that executives shouldn’t be on social media, why a CEO using social media is not the norm and what prevents them from getting involved, how to plan and produce content for a CEO, choosing the right channels for a CEO and leadership team, the use of ghostwriting, lessons Buchheim has learned and advice for a first step to get an executive social media program up and running. For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!

Learn more about your ad choices. Visit megaphone.fm/adchoices