Arik and Kevin recorded this month’s show after the Minnesota PRSA’s first-ever Digital Skills Workshop in Minneapolis. The Quick News & Quick Takes segment includes stories about brand use of messaging apps (16:15), a study about the technology used by communicators in their organizations (17:45) and the popularity of live-streaming (19:40). The Talking Points Spotlight highlights Cambria (20:45). And, the three Talking Points in this episode feature discussions about the current risk environment for corporations around digital/social (23:00), Arik’s disdain for popular blog post headlines (28:35) and why PR pros need to be in the room with execs and others who do media interviews (34:35). Plus, the Talking Points Shoutout for this month goes to Heather Cmiel, president of the Minnesota PRSA (39:30). The episode also features a conversation with Kristen Pechacek, senior manager of digital marketing at Self Esteem Brands (4:45). For show notes, visit http://www.TheTalkingPointsPodcast.com/.

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