Talking Points #50 – 1/21/16
Many companies and brands are thinking about, or already are, producing podcasts. Arik and Kevin recap an event they participated in on the topic, and talk about the opportunities and challenges of business podcasting. Also, does PR now have a stronger place in the marketing mix? Plus, a communications or PR degree provides a solid foundation for a PR career, but is it necessary?
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Many companies and brands are thinking about, or already are, producing podcasts. Arik and Kevin recap an event they participated in on the topic, and talk about the opportunities and challenges of business podcasting. Also, does PR now have a stronger place in the marketing mix? Plus, a communications or PR degree provides a solid foundation for a PR career, but is it necessary?
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